Social Media Tour a Firenze. Image by BTO Educational FIRENZE, 31 Marzo 2010 Hilton Florence Metropole Al via il primo “Social Media Tour”, perché Internet fa davvero bene all’Italia. Da Firenze, passando per Milano e Roma, un tour di eventi gratuiti per spiegare come i Social Media possano contribuire a rilanciare l’Italia, nel mondo. Può [...]
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#SMWMLN – Social Media Greater Tourism
Image by BTO Educational
22 Settembre 2K10
SOCIAL MEDIA Greater TOURISM
A Milano, dentro la Social Media Week, il festival della rete
Information per i keynote:
Robert Piattelli – Co-founder BTO Educational – robert@btoeducational.it
Scarica il pdf della presentazione su SlideShare:
www.slideshare.net/BTOEducational/social-media-much better-tou…
Prosegue il percorso di ToscanaLab 2K10 verso la messa a punto del proprio manifesto World wide web Much better Life.
“Social Media Week is a international platform that connects individuals, content material, and conversation about emerging trends in social and mobile media”
Bogotà, Buenos Aires, Los Angeles, Mexico City e Milano: cinque città connesse tra loro dal 20 al 24 Settembre con protagonisti aziende e persone che conversano di Social Media, all’interno di un format davvero unico.
Ospiti di Augmendy, ToscanaLab 2K10 e BTO Educational hanno promosso all’interno della Social Media Week [ il festival della rete ] un evento con tema Social Media e Turismo.
Attraverso una conversazione con i partecipanti all’incontro, mettendo a confronto tante esperienze diverse, si è indagato sull’impatto dei Social Media sulle dinamiche d’incontro tra domanda e offerta turistica.
Dentro la Social Media Week, a Milano nel Blend Tower, il 22 Settembre.
Social Media Much better Tourism, c’erano:
Mirko Lalli – Responsabile Comunicazione e Marketing Fondazione Sistema Toscana
Rodolfo Baggio – Università Bocconi – Master in Economia del Turismo e Centro Dondena per la Ricerca sulle Dinamiche Sociali. Presidente del Comitato Tecnico – Scientifico di BTO Educational
Roberta Milano – Università degli Studi di Genova, Campus Universitario di Savona + Blogger. Co-Founder BTO Educational
Queste tre persone hanno condotto l’evento.
Hanno raccontato le loro storie, presentato progetti, ricerche, idee, conversato tra loro e con il pubblico:
Paolo Barbesino – Managing Director CommStrategy
Cristiano Callegari aka Zio Burp – Blogger, social media, copywriter Ambito5
Stefano Ceci – Founder GH Impresa Turistica. Comitato Tecnico – Scientifico BTO Educational
Alberto Chiapponi – Net marketing and social media consultant H-art
Lisa Dubost – International affairs AirBnb
Giulia Eremita – Nation Manager Trivago.it. Comitato Tecnico – Scientifico BTO Educational
Monica Fabris – Presidente GPF©. Comitato Tecnico – Scientifico BTO Educational
Elena Grassi – Senior Sales Manager Expedia
Paolo Mezzina – TravelPeople. Presidente e Managing Director Slash
Bruno Preda– Nation Manager Italy Atrapalo.com
Diego Ricchiuti – Managing Director Agency.com
Andrea Tracanzan – Advertising and marketing Director Zoes.it (Fondazione Responsabilità Etica / Banca Etica)
Unique Guest:
Giancarlo Carniani – Coordinatore BTO – Buy Tourism On the web. Co-Founder BTO Educational
SOCIAL MEDIA Far better TOURISM
La FORMULA e gli OBIETTIVI
Durante la circa due ore e mezza del Social Media Greater Tourism, gli speakers si sono presentati e hanno converserato con il pubblico di Social Media e Turismo.
Ognuno in quindici minuti di tempo, ha contribuito nell’incontro a mettere a fuoco il concetto Greater Tourism, in quest’occasione declinato sui Social Media.
Insomma, i Social Media aiutano chi viaggia?
Si, certo.
Ma il quesito di fondo non è questo, il focus di di ToscanaLab 2010 e BTO Educational è sugli “altri”, ovvero tutta l’intera filiera che ruota intorno a chi viaggia, insomma gli operatori economici.
Durante ToscanaLab 2K10 nel panel World wide web Greater Tourism, BTO Educational ha promosso una conversazione con il pubblico che ha portato alla redazione di un Manifesto “Internet Far better Tourism”, all’interno del progetto ancora più ambizioso che prevede la stesura di un decalogo “Internet Better Life” .
L’occasione della Social Media Week vuole essere valorizzata per fare un ulteriore messa a fuoco dei punti condivisi con i partecipanti di ToscanaLab 2K10 e che hanno portato alla stesura del Manifesto Internet Far better Tourism.
Net Better Tourism sarà veramente Better per tutti quando tutti modificheranno i propri comportamenti, si muoveranno verso il net e chi viaggia prenderanno coscienza che qualcosa è cambiato e continua a cambiare molto velocemente.
Ecco i cinque punti del nostro Manifesto, cinque riflessioni che continueremo con il contributo di tutti ad elaborare anche durante incontri come questo Social Media Much better Tourism, dentro la Social Media Week.
Passaggio di orizzonte di prospettiva, da “IO + VOI” a “NOI”
Il internet come strumento e luogo, non come “fine” per creare e far crescere un legame tra chi viaggia e il territorio. Costruire una relazione come leva principale di una coerente attività di promozione territoriale
Internet come fattore abilitante per allungare l’esperienza di viaggio, con un prima, durante e dopo
Net Greater Tourism quando si colmerà lo sbilanciamento culturale e informativo tra domanda e offerta, oggi tutto a vantaggio del viaggiatore.
Il viaggio come esperienza e il viaggiatore si fa CANALE di quest’esperienza, contribuendo con i propri contenuti e i sui racconti alla costruzione della storia del viaggio, con al centro il territorio e INSIEME a chi gli offre i servizi
La Place
La Social Media Week, il festival della rete è veramente un evento straordinario: dal 20 al 24 Settembre Bogotà, Buenos Aires, Los Angeles, Mexico City e Milano si connettono proponendo cinque giorni di eventi creati per la maggior parte dal basso, da persone e da aziende che hanno qualcosa da dire sul tema Social Media.
Milano ospita ben novanta appuntamenti sparsi in città: per Social Media Much better Tourism dentro la Social Media Week la scelta è caduta su Blend Tower, a soli cinquanta metri dalla Stazione Centrale.
Un grattacielo che ospita anche un organization center molto adatto al nostro evento: Social Media Greater Tourism del 22 Settembre (inizia alle 10.00 precisissime, venite un po’ prima) è al 3° piano del Blend Tower, piazza IV Novembre al numero 7, sala riunioni 1.
SOCIAL MEDIA WEEK
Proposta per la prima volta a New York nel 2009 e giunta alla terza edizione, la Social Media Week arriva anche in Italia: a Milano dal 20 al 24 settembre 2010.
Una fondamentale occasione di incontro per tutte le persone interessate al mondo dei Social Media, in ambito enterprise e consumer.
Questa nuova edizione della Social Media Week viene organizzata contemporaneamente in 5 città nel mondo: Milano, Los Angeles, Bogotà, Buenos Aires, Città del Messico.
SOCIAL MEDIA WEEK MILANO
In Italia, la Social Media Week si articolerà in oltre 30 eventi gratuiti nell’arco delle five giornate, disseminati in numerose place nel Comune di Milano.
Molti eventi saranno spontanei, organizzati da addetti ai lavori del mondo della Comunicazione, appassionati e associazioni mentre altri saranno affidati ad aziende di prestigio che avranno la possibilità di organizzare un proprio evento all’interno della Social Media Week, il festival della rete.
Centro operativo della manifestazione e sede espositiva sarà l’Urban Center in Galleria Vittorio Emanuele, nel cuore di Milano.
In particolare, saranno cinque le categorie tematiche su sui si concentrerà l’attenzione degli organizzatori:
Technologies, Entertainment (Musica, Sport, Arte)
Brand Communication (Promozione, Advertising),
Created in Italy (Style, Design, Food)
Media e Informazione
Digital Opportunities (Occupazione, Urbanistica, Cultura).
Gli eventi, gratuiti e sempre aperti al pubblico, saranno in parte enterprise oriented (con un focus sulle potenzialità che le nuove Piattaforme Social sono in grado di offrire) e in parte consumer cioè pensati e organizzati per attirare il grande pubblico con un’offerta di contenuti culturali inediti e coinvolgenti.
Questo ponendo sempre al centro la persona, la comunicazione social e la scoperta di un nuovo modo di essere e relazionarsi che rappresenta il futuro del Net e del nostro modo di comunicare.
Augmendy
Augmendy è una Società web specializzata in Social Media.
La Mission di Augmendy, attraverso diverse tipologie di attività, è mettere in contatto le aziende con gli operatori del mercato dell’area Social Media.
Founders di Augmendy sono Marco Antonio Masieri e Marco "Monty" Montemagno, tra l’altro cofondatori di Blogosfere (il più grande network europeo di weblog d’informazione professionali) e di Codice Web (associazione no profit per la divulgazione di Internet in italia).
Il Board della Social Media Week ha assegnato a Augmendy l’organizzazione dell’unica tappa europea dell’evento.
Toscanalab 2k10
ToscanaLab è un marchio di Fondazione Sistema Toscana: è tornato a Firenze il 28 e 29 Giugno 2K10 con la seconda edizione di un evento verticale dedicato al net, ai social media e al mondo della comunicazione digitale.
Due giornate dedicate alla riflessione e al confronto sulle nuove forme di partecipazione e sugli effetti della rivoluzione culturale che stiamo vivendo.
BTO Educational
BTO Educational è un’Associazione senza fine di lucro che nasce dall’esperienza BTO – Get Tourism On the web – www.buytourismonline.com – l’evento edu-entertainment unico nel suo genere, che anche quest’anno si svolgerà a Firenze, alla Stazione Leopolda, il 18 e 19 Novembre.
Quali sono i temi di BTO Educational?
Il web two., più in particolare il Travel 2. e tutti gli altri argomenti cari agli operatori della lunga filiera turistico ricettiva e agli stakeholders dei territori.
Small Net Business Possibilities For Beginners
Are you tired of existing employment? Are you planning to put up your very own organization? Would you like to have a way to earn funds from house? If your answer is a resounding yes to all these questions, then you require to uncover tiny net company possibilities for beginners.
These opportunities don’t necessarily require a big capital. For as extended as you have a personal computer and web connection, you can currently start off putting up your quite very own business online. But take note, this is not for lazy folks. Setting up your very own web enterprise entails a lot of difficult function, study and waiting periods. You also want to evaluate your interests and choose which of these that you can use for your business.
If you are hunting for some tiny internet company possibilities, here are some ideas:
1. Place up your very own blog. A blog is like your online journal. Nevertheless, these days, blogs are employed to promote a product or you can put ads which are the sources of earnings of your web site.
two. Sell items on eBay. Sign-up for a free account and start off searching for points to sell starting in your very own property. Perhaps you have some old books you want to dispose. Maybe you have clothes that you are at the moment not employing. Whatever item it is, you can absolutely sell it on eBay to begin making income.
3. Answer paid surveys. Most firms are normally searching for fresh information for their marketplace analysis. You can assist these organizations by providing them with the information that they need and at the identical time, you can earn in the method. They also pay you a commission for referring other folks to their websites.
four. Join affiliate advertising sites. You can sell your very own item or assist others market their items online. You will need a database of email addresses, a network of pals and families, former colleagues and members of associations to increase your prospects. You would also require your personal landing page where the individuals can view the ads and direct them to the companies promoting the item.
five. Write articles for the web. This is like contributing for newspapers and magazines. Only this time, you write with the purpose of creating your write-up reach the best of the search engine final results. To do this you will need to learn Search engine optimization. Search engine optimization is a procedure that provides you the edge amongst other content material writers and bloggers. This procedure helps get your website at the top of the search final results by stuffing your articles with well-liked keywords and crucial phrases.
The web is an remarkable place to do organization. There are lots of tiny business opportunities out there and all you need to do is to seek them out. Do your research and ask around for folks who have began developing their businesses through the net. Read articles and search internet sites that could point you towards the correct path. Ultimately it will be your perseverance that would assist you reach your targets.
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Be Successful On the internet Organization Guidelines
Creating loyal clients is what online enterprise achievement is all about. This indicates devoting a lot of time and effort into keeping in touch with clients and generating sure they are often entirely satisfied with their purchases.
Here are some suggestions for building buyer loyalty.
Say thank you these words said with genuine sincerity are amongst the most effective in any sales person’s toolkit. Do this a day or two soon after the sale perhaps by sending a comply with-up e-mail asking how they are getting on and thanking them as soon as again for their obtain.
Give away functional freebies.
As an alternative of giving away free of charge books and the like that has the very same rehashed data as hundreds of other people give away a thing of value that will serve a genuine purpose in assisting your buyer. Make your freebies high quality and then your customers will feel even better that any product you sell is even far better.
Reward frequent buyers
Inform your consumers you value their repeat business provide the ma discount card and or an incentive to refer other folks. Make them feel particular and far more highly regarded by your enterprise.
Distribute Individuals Pictures.
Put a face to the name of you and your staff for your buyers so they know you are a actual person and not some automated laptop or computer promoting plan or car responder. Let them know there is a flesh and blood human getting there this will do wonders for assuring numerous of your buyers by adding a individual touch.
Encourage customer complaints
Let them be accessible publicly and let other folks see how you resolve them. Bear in mind each satisfied buyer will tell perhaps a single person about their experience a dissatisfied consumer will tell hundreds. By setting up a way fro your clients to vent and be able to have their disputes settled then you could build strongly loyal customers. A person with a problem you help or resolve is ten occasions much more most likely to come back once more. By acquiring this approach viewable you show prospective clients you are self-accountable and will do your greatest to make them joyful.
Pay a visit to our Perform online Blog for a lot more advanced and detailed guidelines for developing a successful Online Residence Business
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five Fears That Stop You From Starting An Online Enterprise
Like most of us these days, you are in worry of losing your job, if you nevertheless have a single that is! So what are your possibilities? The economic system stinks so there truly isn’t a lot of jobs to look for. The very best alternative would be to start a home based business or on the web business. Even though several have the want to do this they are quite hesitant to in fact get started out. Here are some of the fears most folks have when deciding to begin an on the web business.
1. Change. The number one reason you wont commence a property company is the concern of modify. This is the fear that stops men and women from doing anything different with their lives. A lot of us get in that comfort zone and we become complacent and anything that will modify that scares us. What you are about to do is an unknown and concern of the unknown is massive!
two. Lack of Tips. Picking the appropriate form of on-line enterprise. There are thousands of different choices for house companies and discovering the one that fits you can be a daunting job. To make it a small easier for you…look for something that you have some expertise or background in and you will enjoy doing. Also, to some market place investigation to make sure you have a customer base to sell to.
three. Scams. The amount one particular on the internet business killer! They promise you riches, take your money and then practically nothing. Just put…stay away from any guarantee, any get rich fast scheme and anyone that tells you that you will only want to operate 2 hours a week. If it was really that easy, every person would be carrying out it! All effective companies take time and effort.
4. Investments. You are afraid that you will shed a lot of money…see scams! Now depends on what you know and what sort of on-line enterprise you chose, there are distinct amounts of investments you will need to make. Note: you can not start a organization for free…there are a lot of totally free issues you can do but a significant on the web business will price you one thing. Second note: don’t jump into something, do study and begin with only a modest investment initial, that way if it doesn’t operate out you wont lose that significantly.
5. Expertise. If you have never ever had your personal company ahead of it can be scary to consider about all that has to be done. Yes, there is a lot however, you will never make it to the best of the ladder if you by no means take that initial step! Again, commence small…buy an e-book or some sort of training guide to help you get started out and go from there. The crucial here is to start off! It’s like earning a college degree…one course at a time and ahead of you know it, you will have a profitable on the internet company.
We have all heard the line “you have nothing at all to fear than worry itself”. It is OK to have concern. Concern is an adrenaline that can be utilised for great. At times concern can bring out the greatest in someone, like when your back is against the wall and you have no other alternative than to succeed. To support ease some fears when beginning an online organization, try one that provides a risk free of charge cash back guarantee. Much more times than not, these are the legitimate on-line corporations. Don’t be afraid to be productive!
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5 Actions To Make Cash Quickly And Easy On The Net
You can make funds rapidly and effortless if you know what you are carrying out, in simple fact, anything can be done fast and simple of you know what you are undertaking. So how can you make funds quick and simple on the Internet? How can you get to know what you are undertaking?
Step One particular To make funds fast and simple
The initial phase to make dollars quickly and effortless on the Internet is to indicator up with an affiliate system like Clickbank. In truth why not do that now. It won’t price you anything at all and it supplies you with a whole lot of digital products to market.
Action Two To make dollars quickly and straightforward
Develop your self both a blog on blogspot which you can do now for totally free or make a assessment web site which will cost you about .00 or so a month. You can do that at locations like Hostgator.com. Why not do this step to make funds fast and effortless on the World wide web now.
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Phase 3 To make funds fast and straightforward
you really should begin writing weblogs about the merchandise you have determined to advertise from Clickbank. Be Positive to consist of the search phrases you want men and women to discover you under in the title and human body of your weblog posts or evaluations. Publish, publish, publish.
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To make dollars fast and effortless on the world wide web create posts about the difficulties your item can repair or topics that fit with the items you are selling and publish them in write-up directories these kinds of as Ezine Articles or Posts Base. In the reference box at the stop of the articles or blog posts depart a link pointing to your blog or evaluation website. Do this above and more than once again. The far more articles or blog posts you publish the a lot more individuals will go to your blog site or evaluation internet site.
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Begin Your Personal Ebay Business Software Now
Starting a organization all on your own can be really a fun issue to feel about and to truly do. Even so, beginning a enterprise specially from scratch will take too significantly of your time, effort and cash too. It is tough to start all on your personal specifically if you have no notion what the company marketplace is experiencing out there. Due to recession, a lot of corporations have mentioned goodbye to the promoting marketplace and have closed up their shops and firms. The great news even so that is there are some who are still standing nonetheless like eBay. If you wish to have a enterprise that is currently stable, why not commence your very own eBay company computer software?
The good news about beginning to have a company in eBay is that your setting already has a stable marketplace. You do not will need to begin from scratch. The complete computer software is currently out there and the customers are currently there too. All you will need would be your items and you are excellent to go. Nonetheless, for those who have no idea yet on how to begin your very own eBay business software, here is a point-by-point blow on how to do it:
1) Items to Sell
The first issue you need to consider about would be the merchandise that you will place on sale. Are the products currently employed or are these new merchandise? You can sell just about anything on eBay regardless of whether new or pre-used. You just have to indicate to your particulars that this was employed for about two years or eight months something like that. If you feel that no a single will purchase second hand items, feel once more. EBay is like the Mecca of second hand items and a lot of people are digging the second hand items. Clients like the fact that they can acquire an pricey item for a lesser price tag. But if you want to sell first hand items, there is also a large market place out there for those.
2) Value
The subsequent point you ought to believe about would be the price tag. Do not cost too high or too low. Make sure that you sell your items for how significantly it is worth. If it’s a collectible, you can of course sell it with a higher value. If you are not sure how high you want to value your item, you can commence with an auction price tag and let other folks bid. Whoever provides the highest price will be the owner of the item.
3) Delivery
Men and women will ask you how you would deliver the items. There are a lot of couriers out there that is tied up with eBay and you can just pick which a single would be the most reliable to your place. You should also indicate in your item particulars if the value you are promoting the item for is inclusive or exclusive of the delivery price currently.
Just start your very own eBay business computer software and you can call oneself a businessman or businesswoman for genuine.
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www.suzannefranco.com Niche Store Profits Earnings September & October 2009 ( BANS / eBay / EPN ). I have some niche retailers where I sell affiliate items utilizing the eBay affiliate system (EPN – eBay Partner Network). I share my experiences with these retailers and I also share and post my earnings for each month. I really like helping other people begin and run their personal profitable on the web organization and niche stores is a single way to do so. Let me know if I can aid you with something on the internet. *SmiLes* Suzanne
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