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#SMWMLN – Tip and Coffee Dinner


Image by BTO Educational
Maria Grazia Mattei [ Founder Meet the Media Guru ]
Roberta Milano [ Co-founder BTO Educational ]

22 Settembre 2K10, Tip and Coffee Dinner

Tip and Coffee
By way of Wittgens, 1 – Milano

Info per i keynote:
Robert Piattelli – Co-founder BTO Educational – robert@btoeducational.it

22 Settembre 2K10
SOCIAL MEDIA Far better TOURISM
A Milano, dentro la Social Media Week, il festival della rete

Scarica il pdf su SlideShare:
www.slideshare.net/BTOEducational/social-media-much better-tou…

Prosegue il percorso di ToscanaLab 2K10 verso la messa a punto del proprio manifesto Web Much better Life.

“Social Media Week is a international platform that connects people, content material, and conversation around emerging trends in social and mobile media”

Bogotà, Buenos Aires, Los Angeles, Mexico City e Milano: cinque città connesse tra loro dal 20 al 24 Settembre con protagonisti aziende e persone che conversano di Social Media, all’interno di un format davvero unico.

Ospiti di Augmendy, ToscanaLab 2K10 e BTO Educational hanno promosso all’interno della Social Media Week [ il festival della rete ] un evento con tema Social Media e Turismo.

Attraverso una conversazione con i partecipanti all’incontro, mettendo a confronto tante esperienze diverse, si è indagato sull’impatto dei Social Media sulle dinamiche d’incontro tra domanda e offerta turistica.

Dentro la Social Media Week, a Milano nel Blend Tower, il 22 Settembre.

Social Media Far better Tourism, c’erano:

Mirko Lalli – Responsabile Comunicazione e Advertising and marketing Fondazione Sistema Toscana
Rodolfo Baggio – Università Bocconi – Master in Economia del Turismo e Centro Dondena per la Ricerca sulle Dinamiche Sociali. Presidente del Comitato Tecnico – Scientifico di BTO Educational
Roberta Milano – Università degli Studi di Genova, Campus Universitario di Savona + Blogger. Co-Founder BTO Educational

Queste tre persone hanno condotto l’evento.

Racconteranno le loro storie, presenteranno progetti, ricerche, idee, converseranno tra loro e con il pubblico:

Paolo Barbesino – Managing Director CommStrategy
Cristiano Callegari aka Zio Burp – Blogger, social media, copywriter Ambito5
Stefano Ceci – Founder GH Impresa Turistica. Comitato Tecnico – Scientifico BTO Educational
Alberto Chiapponi – H-art
Lisa Dubost – International affairs AirBnb
Giulia Eremita – Nation Manager Trivago.it. Comitato Tecnico – Scientifico BTO Educational
Monica Fabris – Presidente GPF©. Comitato Tecnico – Scientifico BTO Educational
Elena Grassi – Senior Sales Manager Expedia
Paolo Mezzina – TravelPeople. Presidente e Managing Director Slash
Bruno Preda– Country Manager Italy Atrapalo.com
Diego Ricchiuti – Managing Director Agency.com
Andrea Tracanzan – Marketing Director Zoes.it (Fondazione Responsabilità Etica / Banca Etica)

Special Guest:
Giancarlo Carniani – Coordinatore BTO – Acquire Tourism On-line. Co-Founder BTO Educational

SOCIAL MEDIA Much better TOURISM
La FORMULA e gli OBIETTIVI

Durante la circa due ore e mezza del Social Media Better Tourism, gli speakers si sono presentati e hanno converserato con il pubblico di Social Media e Turismo.

Ognuno in quindici minuti di tempo, ha contribuito nell’incontro a mettere a fuoco il concetto Greater Tourism, in quest’occasione declinato sui Social Media.

Insomma, i Social Media aiutano chi viaggia?

Si, certo.

Ma il quesito di fondo non è questo, il focus di di ToscanaLab 2010 e BTO Educational è sugli “altri”, ovvero tutta l’intera filiera che ruota intorno a chi viaggia, insomma gli operatori economici.

Durante ToscanaLab 2K10 nel panel Web Greater Tourism, BTO Educational ha promosso una conversazione con il pubblico che ha portato alla redazione di un Manifesto “Internet Better Tourism”, all’interno del progetto ancora più ambizioso che prevede la stesura di un decalogo “Internet Far better Life” .

L’occasione della Social Media Week vuole essere valorizzata per fare un ulteriore messa a fuoco dei punti condivisi con i partecipanti di ToscanaLab 2K10 e che hanno portato alla stesura del Manifesto World wide web Greater Tourism.

Net Far better Tourism sarà veramente Better per tutti quando tutti modificheranno i propri comportamenti, si muoveranno verso il net e chi viaggia prenderanno coscienza che qualcosa è cambiato e continua a cambiare molto velocemente.

Ecco i cinque punti del nostro Manifesto, cinque riflessioni che continueremo con il contributo di tutti ad elaborare anche durante incontri come questo Social Media Much better Tourism, dentro la Social Media Week.
Passaggio di orizzonte di prospettiva, da “IO + VOI” a “NOI”
Il web come strumento e luogo, non come “fine” per creare e far crescere un legame tra chi viaggia e il territorio. Costruire una relazione come leva principale di una coerente attività di promozione territoriale
World wide web come fattore abilitante per allungare l’esperienza di viaggio, con un prima, durante e dopo
Net Greater Tourism quando si colmerà lo sbilanciamento culturale e informativo tra domanda e offerta, oggi tutto a vantaggio del viaggiatore.
Il viaggio come esperienza e il viaggiatore si fa CANALE di quest’esperienza, contribuendo con i propri contenuti e i sui racconti alla costruzione della storia del viaggio, con al centro il territorio e INSIEME a chi gli offre i servizi

La Place

La Social Media Week, il festival della rete è veramente un evento straordinario: dal 20 al 24 Settembre Bogotà, Buenos Aires, Los Angeles, Mexico City e Milano si connettono proponendo cinque giorni di eventi creati per la maggior parte dal basso, da persone e da aziende che hanno qualcosa da dire sul tema Social Media.

Milano ospita ben novanta appuntamenti sparsi in città: per Social Media Greater Tourism dentro la Social Media Week la scelta è caduta su Blend Tower, a soli cinquanta metri dalla Stazione Centrale.

Un grattacielo che ospita anche un enterprise center molto adatto al nostro evento: Social Media Better Tourism del 22 Settembre (inizia alle ten.00 precisissime, venite un po’ prima) è al 3° piano del Blend Tower, piazza IV Novembre al numero 7, sala riunioni 1.

SOCIAL MEDIA WEEK

Proposta per la prima volta a New York nel 2009 e giunta alla terza edizione, la Social Media Week arriva anche in Italia: a Milano dal 20 al 24 settembre 2010.

Una fondamentale occasione di incontro per tutte le persone interessate al mondo dei Social Media, in ambito business e client.

Questa nuova edizione della Social Media Week viene organizzata contemporaneamente in five città nel mondo: Milano, Los Angeles, Bogotà, Buenos Aires, Città del Messico.

www.socialmediaweek.org

SOCIAL MEDIA WEEK MILANO

In Italia, la Social Media Week si articolerà in oltre 30 eventi gratuiti nell’arco delle 5 giornate, disseminati in numerose location nel Comune di Milano.

Molti eventi saranno spontanei, organizzati da addetti ai lavori del mondo della Comunicazione, appassionati e associazioni mentre altri saranno affidati ad aziende di prestigio che avranno la possibilità di organizzare un proprio evento all’interno della Social Media Week, il festival della rete.

Centro operativo della manifestazione e sede espositiva sarà l’Urban Center in Galleria Vittorio Emanuele, nel cuore di Milano.

In particolare, saranno cinque le categorie tematiche su sui si concentrerà l’attenzione degli organizzatori:

Technologies, Entertainment (Musica, Sport, Arte)
Brand Communication (Promozione, Marketing),
Made in Italy (Fashion, Design, Food)
Media e Informazione
Digital Opportunities (Occupazione, Urbanistica, Cultura).

Gli eventi, gratuiti e sempre aperti al pubblico, saranno in parte business oriented (con un concentrate sulle potenzialità che le nuove Piattaforme Social sono in grado di offrire) e in parte consumer cioè pensati e organizzati per attirare il grande pubblico con un’offerta di contenuti culturali inediti e coinvolgenti.

Questo ponendo sempre al centro la persona, la comunicazione social e la scoperta di un nuovo modo di essere e relazionarsi che rappresenta il futuro del Web e del nostro modo di comunicare.

www.socialmediaweek.it

Augmendy

Augmendy è una Società internet specializzata in Social Media.
La Mission di Augmendy, attraverso diverse tipologie di attività, è mettere in contatto le aziende con gli operatori del mercato dell’area Social Media.

Founders di Augmendy sono Marco Antonio Masieri e Marco &quotMonty&quot Montemagno, tra l’altro cofondatori di Blogosfere (il più grande network europeo di blog d’informazione professionali) e di Codice Net (associazione no profit per la divulgazione di Web in italia).

Il Board della Social Media Week ha assegnato a Augmendy l’organizzazione dell’unica tappa europea dell’evento.

www.augmendy.it

Toscanalab 2k10

ToscanaLab è un marchio di Fondazione Sistema Toscana: è tornato a Firenze il 28 e 29 Giugno 2K10 con la seconda edizione di un evento verticale dedicato al web, ai social media e al mondo della comunicazione digitale.

Due giornate dedicate alla riflessione e al confronto sulle nuove forme di partecipazione e sugli effetti della rivoluzione culturale che stiamo vivendo.

www.toscanalab.it

BTO Educational

BTO Educational è un’Associazione senza fine di lucro che nasce dall’esperienza BTO – Purchase Tourism Online, l’evento edu-entertainment unico nel suo genere, che anche quest’anno si svolgerà a Firenze, alla Stazione Leopolda, il 18 e 19 Novembre.

Quali sono i temi di BTO Educational?

Il net 2., più in particolare il Travel two. e tutti gli altri argomenti cari agli operatori della lunga filiera turistico ricettiva e agli stakeholders dei territori.

www.btoeducational.it

Home Based Web Enterprise Opportunity: How Do You Find The Appropriate One For You?

When searching for a residence based internet enterprise chance it is important that you discover the proper a single for you. There are so numerous enterprise possibilities that you can select from. You can find possibilities for any type of organization you can envision. So how are you supposed to discover the very best residence based web company opportunity?

There are some items that you require to know and/or do before you determine on any of the business possibilities offered. Let me explain.

One: You will need to do one thing that you will appreciate doing or love performing. This is very critical since when you don’t like what you are doing it will show even on the internet. So you require to make a list of what you like such as hobbies or a thing that you have always needed to try but never did.

Two: Figure out how much cash you want to make. Write down some targets that you want to achieve in 3 months, six months, a year and even 5 years. Make positive that you preserve your objectives realistic. This will give you a excellent way to keep yourself focused on what you are functioning towards. It will also assist you decide on from the a lot of business possibilities since you will be hunting to see if the variety of cash you want to make can be achieved with that chance.

Three: How much coaching and support do you want with your company? You need to make a decision this since some of the opportunities will not supply you with the type of support you will need or want. This is extremely critical if you are new to world wide web enterprise.

4: How significantly of a spending budget are you going to have to work with? You will need to know this because it will be crucial when you commence advertising your new on the web company.

5: Do you have what it takes to make your internet business a success no matter how much work it is or how lengthy it takes you? This is really essential to know about oneself due to the fact most of the people that don’t achieve good results are the ones that give up too quickly or anticipate too significantly too soon.

These are all very critical concerns when you are attempting to discover the right home based internet organization chance for you. You want to make positive that you take your time to find out all of this data so that you are not left discouraged later on. It is essential that you look via as a lot of of the business opportunities that you can before you choose. That way you know what is out there. So do your homework and you will absolutely be able to discover the ideal company for you.

Generate a Successful Property Company on Ebay

Many folks have at least entertained the thought of starting up their very own business on eBay, to allow them the freedom of working from residence on their very own schedule. Nonetheless, handful of really make the leap into attempting, and fewer nevertheless are truly productive at making a residence enterprise on eBay that brings in a decent earnings. The cause for so several failures is that most men and women don’t bother to do their investigation, pay interest to their customers’ would like and needs, or even take advantage of the tools available to them to increase their odds at good results. You can save oneself from generating these pricey errors and steer clear of failure with these straightforward guidelines:

Do Your Analysis

Prior to you begin picking up items on eBay, do some study to see what items are promoting nicely at the second. Just by checking out the existing auctions on eBay, you can find the most lucrative products that you can sell oneself to make funds. Attempt viewing distinct categories, and then organize the listings by highest bid first, to see what items are fetching the highest price tag. These are the items you want to concentrate on promoting yourself.

Focus On Customer Service

This is the most obvious way to develop up a productive organization, and nevertheless, so many sellers fully ignore it. Consumer service is the cornerstone of any excellent enterprise. Unhappy customers signifies less sales, and eventually, an unhappy seller. Go above and beyond with your customers, offering them a return policy, exceptional service, polite responses to their questions, and prompt solutions for their difficulties. Include extras in your packages, like a hand-written thank you note, or a tiny bonus item along with their auction item. Every single little bit counts, and your customers will absolutely take discover. These are the items that keeps consumers coming back, and will encourage them to spread the word about your company.

Take Advantage Of The Extras

Sellers on eBay have a lot of tools available to them to enhance their visibility and their business’s profits. Take advantage of almost everything eBay has to offer. Build up your about me page with information about you, your enterprise, and your client service policies. Use your eBay blog to speak about the products you are providing for sale. Participate in the forums and help new buyers out, and they’ll likely comply with the link to your shop. Anything that gets your name out there can help you gain far more clients.

Taking the time to use the alternatives obtainable, present your clients with quality buyer service, and researching the items that sell prior to investing in anything are the 3 key methods to building a productive home business on eBay. With so several sellers skipping these essentials, you can genuinely push yourself ahead of the competitors if you just take the time to work out your tactics ahead of you start selling. Concentrate on these strategies, and you will no doubt see fantastic results if you stick to it.

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Make funds on the web: Debunking a Website Money Scam

With, fairly literally, thousands of web sites promoting get-wealthy-quick theories, it’s entirely understandable that the average net user will be sucked in at least when. Most men and women have witnessed one, some individuals have purchased one particular. But not many men and women know how to spot one particular.

Improve Search Site visitors

Start off by submitting your web site to the Search Engines for free. http://www.MagicSeoBot.com

Yes, I’m talking about the massive evil – internet scams.

Just as there are honest producers in the ‘physical world’ selling their merchandise, there are also several honest web merchants trying to make their living promoting to the public on the internet. The Planet Wide Internet has opened up a entire new marketplace for the basic public to buy quality e-generate. And, like everywhere else, there are those few dishonest scam-artists who prey on the paying public. The most significant breeding ground for scams is, of course, the niche market of ‘making cash online’. Surprisingly, my personal analysis has concluded that the scam-to-kosher ratio is a startling 50/50. Just which means, there are  just as a lot of scams as there are real on the web goods. This brings me to the principal point of this post, which is how to inform the difference among these usually well presented internet sites.

Firstly, you require to have a good search at the look of the site. Most excellent sales web sites appear alike in their formatting. All the info is generally positioned in a vertical frame down the centre of the page. This is to make certain that the search engines can read it correctly.

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 This does not necessarily mean that the website is marketing a scam, as even honest merchants have to make a sale. What you are seeking for is what type of info you get from the site content itself. Promises of huge sums of cash and standard sales hype are not unusual for any sales copy, but from reading the text do you know without having a doubt what the website is asking you to acquire? A ‘make cash online’ web site might give you a ‘Money Producing System’ and supply you with screen prints of the sales they are making as proof. Excellent sales text on best of this may be sufficient to get some folks to but the product. But what does the merchant really imply by ‘money creating system’? In a single instance, I bought 1 of these items that promised unlimited funds-making ability, a system that would run by itself and mentioned you didn’t need to pay a cent other than acquiring the program. Not only was this system practically nothing but a 1 page internet site with point-form instructions, you had to acquire the hosting, domain name and custom site for the method. You even had to pay them a monthly fee for advertising. 

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Select Very best On the internet Enterprise | Which On the web Enterprise Chance Should You Choose?

Choosing the affordable Online Organization Possibility can be extremely perplexing. Right now mainly net customers are bombarded with atypical delivers to be part of an on the internet make any difference chance. What tends to make it harder to pick is about of the online companies are very quickly ripoffs. Selecting which on the web make a difference to go off with is a activity in alone. There are several atypical variables to consider quicker than generating your span. Very first, you will need to have to search on your particular state of affairs and probe wherever you are on. Next, you will need to take a appear on the atypical on the internet companies and probe them. Lastly you will bear to emphasis your online issue into a rewarding venture in lieu of physically.

The principal entry to search on is physically. How a lot expertise make certain of you bear with dealing or initial an online issue? If you are a rookie you will famine to look in lieu of a make any difference to facilitate provides instruction and advice. You will furthermore famine to look in lieu of a qualified tutor. How significantly instance can you plant aside to opus your online issue? Numerous inhabit bake the misconstrue of contemplating they will not bear to plant in a lot instance to expand their on the web make any difference. Just because your issue is on-line does not indicate it will not call for instance. The ultimate query is, how much cash can you afford to invest in your make a difference? There are a lot of resources you will require to start your on the web make a difference. Amount 1 would be your web site. Do you bear the experience to create your personal internet site or will you bear to hire an individual to create specific in lieu of you. How will you market your on the internet make any difference? Through at no value methods or by means of compensated marketing? These are all items to consider quicker than union some On the internet Business Chance.

The then entry to seem on, is the On-line Business Possibility. A single of the central items to keep in mind is you are not able to understand some thing in lieu of nothing. You will bear to create your issue. No personal is obtainable to bake you a six stature wages. You need to just take a screening seem on some firm to facilitate claims to make confident of all the opus in lieu of you. Once again you can’t comprehend some thing in lieu of absolutely nothing. When selecting which matter to begin, I believe you bear to be skilled from expertise. There are many organizations absent at hand, you ought to go off with the individual you feel mainly cozy with. With of course of motion a fasten of recommendations to go together with. Initial make certain of not just take element in with dollars you can’t afford to shed. You may possibly not be profitable in your principal on the web matter endeavor and to facilitate is very good. But make certain of not habit your rent funds or wages you need to have to dwell on on your online make a difference. The extended you can keep on doing work your on-line matter, the greater fortuitous you bear of succeeding. Following if your on the internet make any difference fails make certain of not refrain from, maintain obtainable and learning. A lot of inhabit refrain from in imitation of at hand principal try, if you refrain from you will on no account succeed. Have you eternally been in a negative bond? After you broke up with your boyfriend or girlfriend, did you stop dating totally? Most inhabit would remedy they continued to go out with in imitation of their principal bond went embitter. The exact same goes with your on-line matter really soon because personal online issue did not workout in lieu of you, does not mean to facilitate all on-line companies are bad.

Lastly you will bear to be trained how to promote your on the web matter. Which is a totally atypical make a difference but it can be accomplished if you are willing to plant in the opus.

The central device to don’t forget following deciding on your online make any difference opportunity is the online issue will not bake you rich. No count I beg your pardon? Some on-line make any difference gives you, they will not extremely shortly give out you 5 ostentatious a month in lieu of signing up. The personal machine to facilitate can bake you rich is you. If you construct your on the web advertising expertise, you will be in a position to pretty considerably vend everything and bake money on the internet. Do not depend on the on-line issue chance but somewhat count on physically and you will be successful.

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Excellent House Based Business Suggestions

The shaky economy has obviously designed a wonderful influence on the employment rate. Due to this, several businesses have made the decision to let go of some of their employees regardless of their length of time of service or worse, close down their businesses before they go bankrupt. In effect, numerous men and women are now seeking for critical possibilities on how to augment their earnings. They are following the legitimate ideal house based companies which are on the rise these days. Great thing, there are many suggestions which are provided by the Net these days.

Now who stated that you can’t be your very own boss or you have to dwell on the negativities of hiring freezes, layoffs, or shortage of operate employment opportunities? With a cautious analysis and selection of a house based business thought, you can forget your worries about earning too small. Here is your possibility of earning a good deal of wage!

Determining the Perfect Home Based Enterprise for You
You will certainly ask how you will be ready to figure out the appropriate property based company that you must try on. Essentially, that will clearly revolve on how significantly money it can potentially make you generate, how significantly time you plan on taking the stated organization, the quantity of hours you are necessary to invest, and how you are to get the training so you can effectively handle it. It can’t be denied though that a lot of those who do home based organization are much more of right after the monetary reward they are to get out of the venture. That is clearly understandable since the financial and economic crises are the driving elements that let every person yearn for these house based opportunities.

Ideas for Home Based Company
Though owning a organization and running it by your self might all seem to be a massive job and responsibility on your shoulders, it must not quit you from venturing into it. There are in fact too numerous opportunities offered and absolutely, there is one that you will like very best.

Here are some of the best house based business concepts that you might want to look into:

Grow to be a yoga trainer. If you have been performing yoga for a lengthy time already and you are confident to teach other people, then, you can set up a makeshift studio in your very own house. You can get paying students and cover for your every day provisions.

Turn into a tutor. Depending on your capability, you can choose on the students’ educational level to teach.

Become a management expert. Men and women will need expert assistance. You can turn your self into a business coach and then make funds by training entrepreneurs.

Grow to be a medical transcriptionist. Physicians and other medical advocates will will need your service. This is 1 factor you can basically do at residence.

Become a ghost writer. Writing is both a skill and a talent. You can provide contents for website owners and be paid.

Overall, the list goes on for the best residence based organization. All you have to do is explore your selections.

Want perfect house based organization ideas?

Discover Far more Residence Based Business Suggestions Articles

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