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#SMWMLN – Social Media Much better Tourism
Image by BTO Educational
22 Settembre 2K10
SOCIAL MEDIA Much better TOURISM
A Milano, dentro la Social Media Week, il festival della rete
Info per i keynote:
Robert Piattelli – Co-founder BTO Educational – robert@btoeducational.it
Scarica il pdf della presentazione su SlideShare:
www.slideshare.net/BTOEducational/social-media-better-tou…
Prosegue il percorso di ToscanaLab 2K10 verso la messa a punto del proprio manifesto World wide web Much better Life.
“Social Media Week is a global platform that connects people, content material, and conversation around emerging trends in social and mobile media”
Bogotà, Buenos Aires, Los Angeles, Mexico City e Milano: cinque città connesse tra loro dal 20 al 24 Settembre con protagonisti aziende e persone che conversano di Social Media, all’interno di un format davvero unico.
Ospiti di Augmendy, ToscanaLab 2K10 e BTO Educational hanno promosso all’interno della Social Media Week [ il festival della rete ] un evento con tema Social Media e Turismo.
Attraverso una conversazione con i partecipanti all’incontro, mettendo a confronto tante esperienze diverse, si è indagato sull’impatto dei Social Media sulle dinamiche d’incontro tra domanda e offerta turistica.
Dentro la Social Media Week, a Milano nel Blend Tower, il 22 Settembre.
Social Media Far better Tourism, c’erano:
Mirko Lalli – Responsabile Comunicazione e Advertising and marketing Fondazione Sistema Toscana
Rodolfo Baggio – Università Bocconi – Master in Economia del Turismo e Centro Dondena per la Ricerca sulle Dinamiche Sociali. Presidente del Comitato Tecnico – Scientifico di BTO Educational
Roberta Milano – Università degli Studi di Genova, Campus Universitario di Savona + Blogger. Co-Founder BTO Educational
Queste tre persone hanno condotto l’evento.
Hanno raccontato le loro storie, presentato progetti, ricerche, idee, conversato tra loro e con il pubblico:
Paolo Barbesino – Managing Director CommStrategy
Cristiano Callegari aka Zio Burp – Blogger, social media, copywriter Ambito5
Stefano Ceci – Founder GH Impresa Turistica. Comitato Tecnico – Scientifico BTO Educational
Alberto Chiapponi – Net marketing and advertising and social media consultant H-art
Lisa Dubost – International affairs AirBnb
Giulia Eremita – Country Manager Trivago.it. Comitato Tecnico – Scientifico BTO Educational
Monica Fabris – Presidente GPF©. Comitato Tecnico – Scientifico BTO Educational
Elena Grassi – Senior Sales Manager Expedia
Paolo Mezzina – TravelPeople. Presidente e Managing Director Slash
Bruno Preda– Country Manager Italy Atrapalo.com
Diego Ricchiuti – Managing Director Agency.com
Andrea Tracanzan – Advertising Director Zoes.it (Fondazione Responsabilità Etica / Banca Etica)
Particular Guest:
Giancarlo Carniani – Coordinatore BTO – Buy Tourism On the web. Co-Founder BTO Educational
SOCIAL MEDIA Far better TOURISM
La FORMULA e gli OBIETTIVI
Durante la circa due ore e mezza del Social Media Far better Tourism, gli speakers si sono presentati e hanno converserato con il pubblico di Social Media e Turismo.
Ognuno in quindici minuti di tempo, ha contribuito nell’incontro a mettere a fuoco il concetto Greater Tourism, in quest’occasione declinato sui Social Media.
Insomma, i Social Media aiutano chi viaggia?
Si, certo.
Ma il quesito di fondo non è questo, il concentrate di di ToscanaLab 2010 e BTO Educational è sugli “altri”, ovvero tutta l’intera filiera che ruota intorno a chi viaggia, insomma gli operatori economici.
Durante ToscanaLab 2K10 nel panel World wide web Greater Tourism, BTO Educational ha promosso una conversazione con il pubblico che ha portato alla redazione di un Manifesto “Internet Much better Tourism”, all’interno del progetto ancora più ambizioso che prevede la stesura di un decalogo “Internet Greater Life” .
L’occasione della Social Media Week vuole essere valorizzata per fare un ulteriore messa a fuoco dei punti condivisi con i partecipanti di ToscanaLab 2K10 e che hanno portato alla stesura del Manifesto Net Far better Tourism.
Internet Better Tourism sarà veramente Greater per tutti quando tutti modificheranno i propri comportamenti, si muoveranno verso il net e chi viaggia prenderanno coscienza che qualcosa è cambiato e continua a cambiare molto velocemente.
Ecco i cinque punti del nostro Manifesto, cinque riflessioni che continueremo con il contributo di tutti ad elaborare anche durante incontri come questo Social Media Far better Tourism, dentro la Social Media Week.
Passaggio di orizzonte di prospettiva, da “IO + VOI” a “NOI”
Il internet come strumento e luogo, non come “fine” per creare e far crescere un legame tra chi viaggia e il territorio. Costruire una relazione come leva principale di una coerente attività di promozione territoriale
Web come fattore abilitante per allungare l’esperienza di viaggio, con un prima, durante e dopo
Net Better Tourism quando si colmerà lo sbilanciamento culturale e informativo tra domanda e offerta, oggi tutto a vantaggio del viaggiatore.
Il viaggio come esperienza e il viaggiatore si fa CANALE di quest’esperienza, contribuendo con i propri contenuti e i sui racconti alla costruzione della storia del viaggio, con al centro il territorio e INSIEME a chi gli offre i servizi
La Location
La Social Media Week, il festival della rete è veramente un evento straordinario: dal 20 al 24 Settembre Bogotà, Buenos Aires, Los Angeles, Mexico City e Milano si connettono proponendo cinque giorni di eventi creati per la maggior parte dal basso, da persone e da aziende che hanno qualcosa da dire sul tema Social Media.
Milano ospita ben novanta appuntamenti sparsi in città: per Social Media Far better Tourism dentro la Social Media Week la scelta è caduta su Blend Tower, a soli cinquanta metri dalla Stazione Centrale.
Un grattacielo che ospita anche un business center molto adatto al nostro evento: Social Media Far better Tourism del 22 Settembre (inizia alle 10.00 precisissime, venite un po’ prima) è al 3° piano del Blend Tower, piazza IV Novembre al numero 7, sala riunioni 1.
SOCIAL MEDIA WEEK
Proposta per la prima volta a New York nel 2009 e giunta alla terza edizione, la Social Media Week arriva anche in Italia: a Milano dal 20 al 24 settembre 2010.
Una fondamentale occasione di incontro per tutte le persone interessate al mondo dei Social Media, in ambito business e client.
Questa nuova edizione della Social Media Week viene organizzata contemporaneamente in 5 città nel mondo: Milano, Los Angeles, Bogotà, Buenos Aires, Città del Messico.
SOCIAL MEDIA WEEK MILANO
In Italia, la Social Media Week si articolerà in oltre 30 eventi gratuiti nell’arco delle five giornate, disseminati in numerose place nel Comune di Milano.
Molti eventi saranno spontanei, organizzati da addetti ai lavori del mondo della Comunicazione, appassionati e associazioni mentre altri saranno affidati ad aziende di prestigio che avranno la possibilità di organizzare un proprio evento all’interno della Social Media Week, il festival della rete.
Centro operativo della manifestazione e sede espositiva sarà l’Urban Center in Galleria Vittorio Emanuele, nel cuore di Milano.
In particolare, saranno cinque le categorie tematiche su sui si concentrerà l’attenzione degli organizzatori:
Technological innovation, Entertainment (Musica, Sport, Arte)
Brand Communication (Promozione, Marketing),
Made in Italy (Fashion, Design, Food)
Media e Informazione
Digital Opportunities (Occupazione, Urbanistica, Cultura).
Gli eventi, gratuiti e sempre aperti al pubblico, saranno in parte enterprise oriented (con un concentrate sulle potenzialità che le nuove Piattaforme Social sono in grado di offrire) e in parte consumer cioè pensati e organizzati per attirare il grande pubblico con un’offerta di contenuti culturali inediti e coinvolgenti.
Questo ponendo sempre al centro la persona, la comunicazione social e la scoperta di un nuovo modo di essere e relazionarsi che rappresenta il futuro del Web e del nostro modo di comunicare.
Augmendy
Augmendy è una Società web specializzata in Social Media.
La Mission di Augmendy, attraverso diverse tipologie di attività, è mettere in contatto le aziende con gli operatori del mercato dell’area Social Media.
Founders di Augmendy sono Marco Antonio Masieri e Marco "Monty" Montemagno, tra l’altro cofondatori di Blogosfere (il più grande network europeo di weblog d’informazione professionali) e di Codice Net (associazione no profit per la divulgazione di Web in italia).
Il Board della Social Media Week ha assegnato a Augmendy l’organizzazione dell’unica tappa europea dell’evento.
Toscanalab 2k10
ToscanaLab è un marchio di Fondazione Sistema Toscana: è tornato a Firenze il 28 e 29 Giugno 2K10 con la seconda edizione di un evento verticale dedicato al web, ai social media e al mondo della comunicazione digitale.
Due giornate dedicate alla riflessione e al confronto sulle nuove forme di partecipazione e sugli effetti della rivoluzione culturale che stiamo vivendo.
BTO Educational
BTO Educational è un’Associazione senza fine di lucro che nasce dall’esperienza BTO – Purchase Tourism On the web – www.buytourismonline.com – l’evento edu-entertainment unico nel suo genere, che anche quest’anno si svolgerà a Firenze, alla Stazione Leopolda, il 18 e 19 Novembre.
Quali sono i temi di BTO Educational?
Il web 2., più in particolare il Travel two. e tutti gli altri argomenti cari agli operatori della lunga filiera turistico ricettiva e agli stakeholders dei territori.
five Tips to Support You Succeed With Your Web Organization Possibilities
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Finest Credit Card Debt Settlement Services – The Greater Organization Bureau Can Be Your Greatest Ally
Debt is some thing that nobody wants, but everybody gets. Most folks will encounter the detriment that debt has to offer at some point in their lives.
Credit card charges, medical bills, and student loans are just some of the approaches that people get into debt. But individuals don’t have to keep in debt their entire lives. There are legitimate services that will prove debt settlement to individuals who let their credit cards rule their lives. Nonetheless, checking the organization out with the far better enterprise bureau is vital to finding the very best achievable service.
Hector Milla Editor of the “Credit Card Debt Counseling” site — http://www.CreditCardDebtCounseling.biz — pointed out
“…Debt settlement is a great way to get your debt paid and to save some funds. The way that it functions is very basic. You get in touch with a settlement firm and they assessment all of the debt you’ve accumulated with your credit card. They will work with you and your credit card organization to come up with an quantity you can settle on. If you owed nine thousand dollars in credit card debt, they may possibly come back and inform you that you will only have to pay 5 thousand…”
The issue with these firms is that they’re not always legitimate. Sifting by way of each and every of these companies can appear challenging, but the Better Business Bureau is a wonderful resource to go by. Verify your firm out with the BBB and see if they have any complaints against them. See if the firm is a member of the BBB or if they comply with all of the guidelines and regulations put in spot. If they are an on the web organization, they may possibly be members of the online Much better Business Bureau.
“…Getting out of debt is considerably harder than finding into debt. Crawling out of the hole you have dug for yourself can appear like a daunting process if you do not have the proper tools at your disposal. Acquiring involved with a debt settlement organization that will cut your debt by as significantly as fifty percent is a smart move. These businesses will also be able to offer you and interest rate that is either very low or down to zero. When you’re researching the company you are going with, make positive that they are a member of legitimate organizations or that they comply with the code of ethics set forth by them. If they are an on the web company, make confident they do not have any complaints against them with the online…” added H. Milla.
Additional data about trusted and reliable companies for credit card debt settlement by visiting http://www.CreditCardDebtCounseling.biz
Hector Milla runs his corporate site at http://www.OpsRegs.com where you can see all his articles and press releases.
Write-up from articlesbase.com
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Sounds quite ridiculous, doesn’t it? Why would any person want to destroy their productive eBay organization – even if it’s just beginning? Nevertheless individuals foolishly shoot themselves in the foot more than and more than and here are some of the techniques to wreck your promising new biz.
How To Destroy Your On the web eBay Business #1: Lie About Your Product
Tell folks that an item operates nicely, when in reality it doesn’t function at all. If there is a scratch on it, tell the consumer that it is in ideal situation.
How To Destroy Your Online eBay Enterprise #two: Mail Whenever You Get About To It
Keep your buyers waiting around for their item to display up. Post whenever the urge strikes you. Right after all, you want them to purchase from someone else the next time they require one thing.
How To Destroy Your On the web eBay Organization #three: Finish Your Auctions At 3A.M.
Don’t be worried about when you auction ends. If it ends in the dead of evening, no one particular will care a single iota. Why use your important time to figure out excellent ending times for your auctions?
How To Destroy Your On-line eBay Organization #4: Ignore Those Whining Losers
Since buyers only waste your time with their continual whining, don’t even consider about studying and responding to e-mail. You don’t have to do something, your eBay enterprise can certainly take care of itself. When individuals ask you questions about an item, just say you do not know or ignore them altogether.
How To Destroy Your On the internet eBay Enterprise #five: Sell Junk
It’s eBay! Sell junk if you want to. Make a 200% profit selling crap to your consumers. What do these people expect to get for the cost they pay for the item? Worrying about top quality is for other men and women.
How To Destroy Your On the internet eBay Enterprise #6: Premium Rates, Only
Don’t negotiate on cost, or give any sort of discounts. You know your profit margin, and what the item charges you. You wouldn’t want the consumers to purchase from you again, and they will if you give them a special discount.
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